And some of them you probably look back on, cringe, and say-what the hell was I thinking? I bet you went through some crazy personal phases too. A person who not only understands cultural differences, but embraces them. A person who has an extremely diverse group of friends.
hard.Īnd ultimately, all of those experiences led me to the person I am today. I also had a phase where I used to sneak out of school into the city and go to Reggaeton concerts. If you know me, then you might know that I’ve gone through many different life phases. It's a place for you to experiment with who you are. I like to think of the fashion mood board like your college days. The mood board was your rough draft or your 21st rough draft. This way, when push comes to shove, you’re able to stay focused. STAY FOCUSEDĪnd lastly, your mood board is a place for you to test, experiment, and try all the things you want to try. So essentially, a mood board fills in the gaps in communication, allowing you to get better work done. It will save you from having to explain your brand in words.
When you hire someone to help you with your logo, graphics, design work, or website copy, you can show them your mood board and they will instantly understand who you are and what you’re all about. Simple images can convey everything about your brand's personality.Īnd when you have a tool like this, it makes hiring people to help you a lot easier. The goal is for someone to look at your fashion mood board and understand that your brand is meant for kids or parents or bookworms or people who love to go to raves like Electric Daisy Carnival. Mood boards allow you to quickly show someone what your brand is all about. They are the bridge between the creative and the intellectual. Mood boards are the ultimate communication tool. By the end, you’ll have something that represents everything in your brain. Then take a step back, look at the first draft of your board, and keep on going. The best advice I can give you is just to start somewhere. That’s because it’s often difficult to articulate in real life what’s inside our heads, but that’s okay. Your mood board is probably going to be a little bit harder to create than you initially thought. The best way to rein in that chaos and make it more accessible is to create a mood board. When you’re coming up with your brand idea and imagining everything it can be, it makes sense in your head, but once you start putting it out into the world, things can get kind of chaotic. The main purpose of a fashion mood board is to help you visualize your brand. But they are so crucial to your brand's foundation.Īnd the beauty of this crucial tool is that literally anyone can make one, even a child. Something that children do in arts and crafts. In the corporate world, a lot of times the more business-minded people at fashion companies think mood boards are a waste of time. You can include anything that kind of just goes with the vibe and overall style you’re going for. The point is, when you’re creating a fashion mood board, you aren’t limited to including things that are related to your brand and what you’re making. Or you are drawn to the colors of an ice cream truck, so you throw that on there too. But you decide to include a photo of a healthy lunch that stands out to you. Or maybe you’re creating a swimwear line and at first you’re pulling mood board images of beach vacations, palm trees. But maybe a really moody red wine ad captures your interest because what mom can’t relate to craving a glass of wine at the end of the day? If you were making a clothing brand for new moms to help them with body confidence, your mind might go to workout photos or pre-bump and post-bump before and after photos. Is there something cool that your customer might like, but you aren’t sure why? You can include that too, and see where your inspiration takes you. Is there something you like, but you’re not sure why? Include it. It should include images you like that reflect different designs, colors, stories, fonts, or anything that evokes the mood you’re going for with your brand. Your fashion mood board should provide inspiration. You take all this stuff from all over the place that you think is cool, or representative of who you and your brand are, and you display it in one place so that other people understand who you are and what makes you tick. That’s what you do when you create a fashion moodboard. But the images you ripped out and chose to display said something totally unique about you. Think of a mood board like the inside of your middle school locker, but all grown up.Įveryone started out with the same Tiger, Bop, and Seventeen magazines (am I dating myself here?).
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